Provided by Sidewall Digital ("we", "us"). Contact: [email protected] · Last updated: July 6, 2026
These terms govern the website design, hosting, and ongoing care services ("Services") we provide to you ("Client"). By accepting them at checkout or by paying an invoice, you agree to the following.
1. What we provide
Under the TownLock plan we build and operate a connected system for your business (together, the “Platform”), which may include:
A custom website, hosted, secured, and kept online while your plan is active.
An AI call agent and website chat, missed-call text-back, online booking, a customer CRM, local “near me” search management, and review tools — all set up and managed by us.
A business phone number we provision for call handling and text-back, where applicable.
Ongoing care, monitoring, and support under the plan you selected.
2. Fees and billing
Setup fee (if applicable): a one-time charge to design and build the site, due before launch.
Monthly plan: a recurring subscription billed monthly in advance through our payment processor (Stripe). Your card is charged automatically on each renewal date until you cancel.
Prices are as shown at sign-up. We may change plan pricing with at least 30 days' notice; your current rate is honored until then.
All fees are in U.S. dollars. Failed or declined payments may result in the site being paused until the balance is resolved.
Text-messaging (A2P) timing. Launch and billing are based on your website and system being live and approved by you. Text-message features (missed-call text-back, appointment and review texts) additionally require carrier approval of your business for A2P messaging — a third-party step whose timing is outside our control (typically a few business days). Those features activate as soon as approval clears; carrier timing does not delay your launch or billing.
3. Term and cancellation
The monthly plan continues month to month and renews automatically.
You may cancel anytime with written notice (email is fine). Cancellation stops future charges; we do not refund the current or past billing periods.
On cancellation, your license to the Platform ends: the live website, AI call agent, chat, text-back, booking, CRM, and managed services are deactivated, and any phone number we provisioned is released. You keep your own content (see Section 4); the Platform itself is not transferred unless you have purchased a buyout (see Section 4).
4. License & ownership
You license the Platform; you do not buy it. While your plan is active, we grant you a non-exclusive, non-transferable, revocable license to use the Platform (the website, AI agent, CRM, booking, phone number, and related tools) for your business. We retain all ownership of the Platform — the code, design system, software, AI configuration, and underlying technology. Your subscription is the right to use it, not a transfer of ownership.
You own your content — your text, logo, photos, business information, and your own customer data. We use it only to operate your Services, and you may request a copy of your customer data on cancellation.
The license ends when your plan ends. On cancellation the Platform is deactivated and your right to use it stops, except for the content you own under this section.
Optional buyout. If you purchase the one-time “Own It” buyout, ownership of your site files transfers to you and you become responsible for your own hosting thereafter. The managed Platform services (AI agent, CRM, text-back, local SEO, and the like) remain a subscription unless separately agreed in writing.
5. Your responsibilities
Provide accurate business information and any content or approvals we need to build and maintain the site in a timely way.
You are responsible for the legality and accuracy of the content and claims you ask us to publish.
Messaging authorization. You authorize us to provision, register, and manage business text-messaging (A2P/10DLC) and related communications on your behalf, and you represent that you have the authority to grant this. You confirm that the people your system texts are your own customers who contacted you first — by calling, texting, booking, or submitting your website form — and that this contact is their consent to be texted in reply. All automated messages honor opt-out (reply STOP).
Access you grant us. To operate your Services you authorize us to manage, on your behalf, the tools the plan runs on — including your Google Business Profile, booking calendar, and the provisioned phone number — for as long as your plan is active.
6. Guarantee and refunds
We revise the design until you approve it; the setup fee is refundable if you are not satisfied with the initial design before launch.
Monthly plan fees are not refundable once a billing period has begun.
7. Limitation of liability
We provide the Services with reasonable care but do not guarantee specific business results, search rankings, or traffic. To the extent permitted by law, our total liability is limited to the fees you paid us in the prior three months.
8. Changes to these terms
We may update these terms; material changes take effect on your next renewal after we post them here.